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You can send a card to your loved one with Moonpig, but what makes the company so special? Read on to discover Moonpig's business model, its potential growth, and its customers' reaction. You might find it surprising to learn that it was only founded in 2012.

Moonpig's stock market flotation

Following an impressive performance in the first half of its year, Moonpig is set to list on the UK stock market this week. The greetings card company is one of three firms to list this week, with the third expected to list in the second half. The company generated £172.8m in revenue in 2020, up 137 per cent on last year. The company's performance is a contrast to those of its high-street rivals, which struggled to attract footfall during the coronavirus crisis. The company has also suffered concerns over valuation, despite the upturn in its financial performance.

The company is seeking to raise £1 billion in its float, which it expects to complete next week. Despite the fact that its stock price is now at record lows, the company has managed to win new customers, and the Covid-19 pandemic is believed to have boosted demand for greetings cards. This has allowed the company to gain one million new customers within the first eight weeks of a lockdown, which forced rivals to shut down.

The IPO is a boost for the company, which is looking to tap into the card and gift market. It is estimated that the UK, the Netherlands and Ireland combined are worth over £24 billion. However, with the growth of online retail, this market is becoming increasingly competitive. The company expects to list on the stock market this year. The company is planning to publish a prospectus in the coming week and the 450 staff members will be given shares.

Besides selling personalised greetings cards and flowers, Moonpig also sells other products, including gift items and flowers. The company's head offices are in London and Guernsey. It is a publicly traded company that's headquartered in Guernsey, and it is listed on the London Stock Exchange. The company is a constituent of the FTSE 250 Index.

Its business model

Although Moonpig is an already high growth company, the last fiscal year has supercharged its growth. The company's revenue has increased by more than 70 per cent, despite the onset of lockdowns and changing consumer habits. Despite this, the company recently raised the prospect of an earnings decline. After all, investors reacted as if they received bad news on a Moonpig card. But in this article, we'll examine the company's business model and how it could benefit from the upcoming changes.

The founder of Moonpig had been studying at Cranfield University, and the idea for Moonpig was a result of his frustration with the difficulty in purchasing personalised products. He had also observed the rapid developments in technology, as well as the growing trend of personalisation in marketing. He thought that by merging these two trends, he could fill the gap in the market for personalised cards and gifts. Ultimately, the company has been able to successfully expand into many countries, including the United States and Australia.

While Moonpig's business model looks great, the company's recent performance has made the stock market price a risky investment. While the company may have a solid long-term strategy, investors should consider the risks associated with private equity. Historically, private equity sellers tend to exit companies at the peak of their profits and leave new shareholders with a debt-laden balance sheet. Hence, it may be better to wait for a more favourable entry point and invest in other companies.

While Moonpig may be well known for greeting cards, it's also expanding into the gift industry, as it is a leading online retailer in the UK. During the last financial year, gifting accounted for the largest part of its revenue, which was 48%. In addition to greeting cards, Moonpig also showcases its customers' gifts and sells them at the same time. Currently, it has entered into a new partnership with Virgin Wines.

In the UK, Moonpig sells cards, but it also sells gifts alongside them in the Netherlands. This market is roughly 10 times bigger than the cards market. Although Moonpig is not the only UK company offering this service, it has been the first to introduce this type of online gifting. And with its recent acquisition of Greetz, it has consolidated its presence in the Dutch market. The company continues to thrive in the Netherlands.

Its growth potential

The company's sales more than doubled in the six months ended Oct. 31, despite the recent lockdowns that have affected retail markets. During that period, lockdowns and changes in consumer behavior have benefitted ecommerce retailers, and Moonpig commanded a 60 per cent share of the market in the U.K. and the Netherlands, among the three digital card players. But investors reacted negatively when Moonpig floated its likelihood of future revenue growth at a lower rate than expected.

Revenues for FY22 represent a 45% to 50% increase in the last two years. Management anticipates mid-teens growth in the medium term, but it does not expect its margins to rise significantly. Therefore, its underlying earnings should remain stable, if not slightly lower. However, it is important to note that there is no clear indication of how Moonpig's business model will change in the future. Therefore, investors should be aware of this potential.

Shares of Moonpig trade on a forward earnings multiple of 36 times, 31 times, and 27 times, respectively. The company's long-term Ebitda margin is 29 per cent, while medium-term revenue growth is estimated to be around seven per cent. The company is also expected to benefit from uncertainty surrounding the Omicron coronavirus variant. The upcoming pandemic could also help the company, as shoppers panic over the looming virus could push them to buy its products. However, investors who are only interested in short-term pandemic prospects should reconsider Moonpig's stock. It has sound fundamentals and growth expectations, and the potential to double its revenue is worth a look.

The initial public offering of 140.3 million shares was priced at the top of its initial price range. It is valued at 1.2 billion pounds. This increase in the deal size is due to the strong interest of fund managers and investors in the business. If the market demand is high, the order books will close a day early, indicating strong investor interest. The deal's size has increased, but the company remains confident in its growth potential.

Its customers

As the UK's biggest online greeting card company, Moonpig is on a roll. Its sales grew by 135% in the year to July 2017 and accounted for £155.3 million in revenue. Approximately 54% of sales came from greeting cards, while the remaining 46% came from the Greetz business. The company was founded by Nick Jenkins more than 20 years ago and was acquired by Photobox for £100 million in 2011. Exponent Private Equity now owns Moonpig.

Greeting card buyers should feel confident purchasing cards from Moonpig, especially since the company has been around for more than 20 years. The company offers several ways to pay for cards, including credit cards, debit cards, and Google Pay. A customer can even use an app to send their love straight to their door using the Moonpig service. As long as the recipient is on the website, the card will be delivered. Moonpig is one of the only online greeting card retailers that accepts these payment methods.

Moonpig has a security flaw that has exposed the personal details of over three million of its customers. Despite reporting the problem in 2013, the company failed to fix the problem for 18 months. The flaw allowed attackers to impersonate other users and retrieve sensitive information, including credit card numbers and expiration dates. Cyber criminals can now use this information to target individual customers and their loved ones. The company also warned customers to avoid posting pornographic or indecent images on its site.

The IPO will likely raise £15 million. Moreover, Moonpig has lined up major investment banks to handle the offering. The company has 450 employees and operates in the UK and the Netherlands as Greetz. It expects the offering to generate net debt of at least two times EBITDA and a free float of at least 25 percent. It will likely publish the full IPO prospectus next week. A successful IPO could bring Moonpig to a £1.36 billion valuation.

After the pandemic-induced boost, Moonpig's earnings fell slightly. However, it said it continued to have an active customer base, with average annual purchases amounting to 23.0 and 3.3 million, respectively. Despite the economic slowdown, the company expects to grow its customer base and continue to expand. So far, Moonpig is on the right track. Its next step is to add to its portfolio of products.

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